You know you’re probably doing something right when three of your biggest competitors start acting like the world has come to an end. In this case, it’s Microsoft versus the anti-virus world.
While we like to stress the importance of anti-virus products on all platforms, they’re sort of like insurance companies. Their products are usually expensive and bloated, and when you really need them most of the time they’re not that effective. Microsoft’s Security Essentials product is arguably one of the best anti-virus products on the market, and it’s free, and it’s got traditional vendors like Symantec, McAfee and Trend Micro scared. Even more so now that Microsoft has begun distributing the software to users directly through it’s Microsoft Update service.