TechVirtuoso

RIM fires back at Dell’s decision to ditch the BlackBerry

November 6th, 2010 at 12:33 PM  No Comments

It’s was probably a rough day in Waterloo, Canada yesterday when news hit that 25,000 Dell BlackBerry users would be making the switch to Windows Mobile 7.

Part of the reason cited for the switch is the 25% reduction in cost associated with the switch. In addition to the fact Dell would be migrating to their own Dell Venue Pro devices, they’d also be switching to Microsoft ActiveSync instead of routing all their messaging through RIM’s BlackBerry Enterprise services.

RIM (undoubtedly) didn’t feel the same way, with RIM’s Senior Vice President of Corporate Marketing Mark Guibert telling Dow Jones Newswires in an email:

“We find it highly unlikely that they will actually save any money with this move and far more likely they were looking for a little free publicity”

Are they? You betcha. Did it work? Yep. Will it be worth it? Time will tell.

via BGR