Dell OEM Day – Part 2 [The Custom Experience]

January 13th, 2011 at 10:53 AM  2 Comments
This is part two of a multi-part article covering Dell OEM Day, an event for bloggers that Dell hosted on December 14th, 2010.

In my last article about Dell OEM, I talked a bit about their history, how they came to be, and a little bit about how they’ll do just about anything for you. The real question is, what is covered under “anything”?

Well, let’s start with this: Dell OEM, both directly and indirectly, produces custom systems for all types of industries: retail, industrial, power, health care…the list goes on and on. Each of these industries more than likely require a server (or twenty) for their day-to-day operations, but some of them require specialized servers. Servers that you or I actually might use, but aren’t aware that it’s a Dell system hiding in there. I am, of course, talking about completely customized servers.

Lets explain their customized solutions with a simple example:
You’re a Server Administrator in a large company, and it’s been decided that your company will use the Google Search Appliance for all your internal search needs. It’s quite a unique looking rack-mounted server, with it’s hot-rod yellow and bubble bezel. Management likes shiny things, right?

So now that you have Management’s stamp of approval, you contact Google and place the order for the new server.

Time passes and the server has arrived. With glee you open the box and find the nicest looking server around. Except now you have to hide it in a server rack, where nobody will see most of that awesome paint job.

You get everything hooked up and go to configure it, but there’s a problem and it’s not doing what it’s supposed to do. Exhausting all your knowledge and local resources, you call the Google support number and inquire about the technical issue you’re having.

They do their thing, you realize your mistake (d’oh!), and your server is indexing all your data. Success!

What’s the point of this story? You’ve been dealing with Dell nearly this entire time.

When you ordered the server, it was built, boxed, and shipped by Dell OEM.

When you called for support, it was Dell that answered that call.

And that, dear readers, is how Dell can create a completely custom experience for both their clients and end users alike.

Google’s custom experience is likely on the high end of the scale — it’s not likely that most companies would want this level of involvement. From what I saw during my trip, some companies simply go with a branded bezel and shipping box, which still provides the end users of these systems with a nice touch of originality.

In the next article, I’ll be covering a little more on the customization process that Dell OEM can do. Paint jobs and bubble bezels aren’t all they can do!