TechVirtuoso

This is part one of a multi-part article covering Dell OEM Day, an event for bloggers that Dell hosted on December 14th, 2010.

When you think Dell, what’s the first thing that comes to mind? For most people it’s desktops or laptops, and rightly so — it’s their core business model, after all.

What if I were to tell you that, inside Dell, there is a group of highly intelligent business people, engineers, researchers, and [name of group that builds computers] that work on systems that you and I take for granted every day? They exist, and they’re the Dell OEM Group.

A month ago I wasn’t even aware this group existed. When I was finally introduced to the fact that Dell has an OEM group, I pictured a department that built and shipped custom servers that fell outside of the normal system that you can assemble on Dell’s website. Well I was party right, but what I learned while visiting Dell gave me a whole new perspective on the company.

First, a little history: Around 1999, Dell was approached by a company asking for a server that would connect a proprietary network to a point of sale system. They didn’t want to pick out all the parts for the server like you would do in a normal Dell build, they just wanted something that worked. Obviously this request fell outside of their normal build orders, as it would have to be a completely custom system tailored to their request and the requirements needed in order to connect the two systems the box was to be designed for. The job was done, and was likely the seed that would go on to spawn the “Industry Solutions” group, which Dell renamed to “Dell OEM” only a few short years ago.

From that first job back in 1999 spawned a department that now pulls in over a billion dollars yearly with a fairly small client base of around 1,500 customers — quite an impressive number for a group that isn’t known to the mass populace.

The motto at Dell OEM is “We’ll do anything you pay us to do.”, and they mean it quite literally with a strong passion behind their words. The proof, of course, is in the world around you. Did you visit Redbox today or does your house get its power from a nuclear reactor? There’s a pretty good chance Dell OEM was a part of that.

In the next article, I’ll be covering more on Dell OEM’s clients and how they create a truly custom experience for their clients and end users alike.